Amel came about during a period of many discoveries, as a way of expressing everything I had been feeling inside. I know that, as women, we are multiple. That's precisely why I wanted to bring all this plurality to the brand, without limiting it to a specific personality. She comes to represent the state of mind that we could consider ideal, where we feel free, confident, fun, sensual, secure and in control of ourselves. I want people to feel good when they wear Amel! Amel is for every moment, big or small. From the beach to a night out with friends, I want Amel to be a great companion for your best stories! And although it often seems like a dream to me, it's real! Amel seeks to unite fashion, photography and art, valuing all the women who came before me and made it possible for me to be here today, writing to you. For them and in contribution to all those who will come, I present Amel.
With love,
Vic
